Your challenges, our solutions

One problem, one tailored answer.

01 · Business development

“We want to win more customers.”

For: travel agencies, publishers, media, French and overseas companies

When it comes to finding new customers, we become your sales force: we identify your targets, open doors and secure meetings, all the way to signature.

Our commitment · real meetings

Qualified meetings with your future customers, not contact lists.

  • Market research, in France or abroad
  • Prospecting and booking meetings
  • Sales representation, in France and abroad
  • Finding partners, distributors and sponsors
  • Selling print and digital advertising space
  • Lead follow-up and sales analysis
Traveller photographing a mountain lake
A colourful crowd at a local festival, Pakistan
© Addeom

02 · Attracting visitors

“We want to attract more visitors, from France and abroad.”

For: tourist boards, French and overseas destinations, museums, cultural sites

Here the goal is not to sell to one customer but to bring in an audience. We activate everything that brings people in: the general public, the media and the trade influencers, in France and in every target country.

Our method · the influencers

One convinced influencer is worth more than another campaign: that is where we focus our effort.

  • Targeting audiences and markets, in France and abroad
  • Consumer promotion and press relations
  • B2B trade marketing: tour operators, agencies and influencers
  • Workshops, fam trips and trade and consumer shows
  • Outreach to communities

03 · Media audit & buying

“Our marketing costs a lot and delivers little.”

Same service, smaller budget. Most advertisers pay close to the list price; we negotiate hard.

Our edge · the seller’s experience

After years on the other side of the table, we know exactly how far a rate can come down.

  • Audit of budgets, prices and KPIs
  • Return on investment checks
  • Tough negotiation of your media buying, to get the lowest price
  • Tailored roadmap
Tough contract negotiation: two people in boxing gloves facing each other
Hands on a laptop surrounded by social media and digital marketing icons

04 · GEO & digital marketing

“Google and AI assistants never mention us.”

Your visitors now ask ChatGPT where to go. We make sure the answer is you.

Starting point · GEO audit

A snapshot of what ChatGPT, Gemini or Claude say about you right now: are you mentioned, how, and against which competitors?

  • GEO audit: your current presence in AI answers
  • Action plan to get recommended by AI assistants
  • Search engine optimisation (SEO)
  • Paid search: Google Ads campaigns
  • Social media advertising (Meta, LinkedIn, TikTok)
  • Email campaigns and newsletters
  • Influencer marketing: content creators and influencers
  • Website and back office

05 · Seminars & events

“We want to bring our partners together and make an impression.”

We design and run your professional events, from invitations to follow-up.

What sets us apart · the right audience

An event is only as good as the people who attend: we invite, follow up and fill the room with the right contacts.

  • Trade workshops and meetings
  • Seminars and conventions
  • Fam trips and press trips
  • Trade show presence
Outdoor seminar facing snow-capped mountains: a speaker at a flipchart in front of the group

Built to last · training

Teams that sell with flair.

Skills assessment, sales techniques, public speaking and self-confidence.

Ticket agent in Day of the Dead make-up serving a customer, Mexico
© Addeom

They trust us

By the day, by the month or by the year.

Frequently asked questions

Do you only work in tourism and culture?

It’s our speciality: destinations, tourist boards, museums, cultural venues and travel agencies.

What is GEO?

GEO (Generative Engine Optimisation) means making your offer visible in the answers of AI assistants such as ChatGPT, Gemini and Claude, alongside your Google ranking.

Do you work internationally?

Yes. We represent French organisations abroad and overseas destinations in France.

How does the first conversation work?

A free 30-minute diagnostic to understand your situation, followed by a costed proposal, with no commitment.

Your challenge isn’t on the list?